“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow, 1966
Many who have mastered a particular marketing discipline, either recently or over time, develop a tendency to see everything through the lens of that discipline. This is something you see particularly in the digital space. Sometimes it’s SEO guys denigrating Social Media or more worryingly Social Media Marketers theorising that there will soon be no need for websites for businesses. The truth is that all of these things need to be approached in the context of the best way to serve the customer.
Great products and services need to be communicated and delivered in the best and most convenient way for the customer. You’ll find that this is almost always the best way for you too.