Things will be changing around here
I know I don't post as often as I should on this blog but perhaps that just as well as this domain will be the home of "Anton Mannering - A Digital Agency" as of next week. We were delighted…
Simple and Easy
Repost from March 2012... Great ideas, great marketing and even greats music is usually (not always) simple. Beautifully magnificently, awesomely simple. There is a habit, in our lazy use of language, of confusing the idea of simple with the idea…
Viral Marketing is ok, if you know what it is…
There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged…
All Marketing is Digital Marketing
Originally posted on LinkedIn John Wanamaker would have loved the 21st century. He would have especially loved the transfer to Digital that seems to be so difficult for so many businesses and agencies, some of whom still actively reject digital…
Maslow’s Hammer and (online) marketing
"I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." - Abraham Maslow, 1966 Many who have mastered a particular marketing discipline, either recently or over time,…
Why do people buy?
Originally posted to Linkedin I know that people have a lot of complicated metrics and pyramids and explanations for these things, but the truth is there are actually very few factors at play in why people buy anything. Here's a…