Anton Mannering

Simple and Easy
Simple and Easy

Repost from March 2012… Great ideas, great marketing and even greats music is usually (not always) simple. Beautifully magnificently, awesomely simple. There is a habit, in our lazy use of language, of confusing the idea of simple with the idea of easy. Making a point in a long rambling discussion is easy. It requires knowledge…

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Delighted to Join Core Optimisation
Delighted to Join Core Optimisation

I’m delighted to announce that I’m joining Core Optimisation as Client Services Manager (go check them out).  An awesome fast growing Digital Agency in Shannon, Ireland.  I had great meetings with them before Christmas and had to sit on the news through the New Year but it’s all official now and I’m thrilled. After a…

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Viral Marketing is ok, if you know what it is…
Viral Marketing is ok, if you know what it is…

There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged sword IT is important to remember though that viral marketing can be a double edged…

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All Marketing is Digital Marketing
All Marketing is Digital Marketing

Originally posted on LinkedIn John Wanamaker would have loved the 21st century. He would have especially loved the transfer to Digital that seems to be so difficult for so many businesses and agencies, some of whom still actively reject digital methodologies internally even when they claim to be digital agencies. Sounds nuts right? But the…

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Maslow’s Hammer and (online) marketing
Maslow’s Hammer and (online) marketing

  “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow, 1966 Many who have mastered a particular marketing discipline, either recently or over time, develop a tendency to see everything through the lens of that discipline. This is something…

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Why do people buy?
Why do people buy?

Originally posted to Linkedin I know that people have a lot of complicated metrics and pyramids and explanations for these things, but the truth is there are actually very few factors at play in why people buy anything. Here’s a list of the reasons. Perception of difference from competing solutions Perception of value relative to competing…

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Jupiter Sparks: Childrens Book by a new Irish Author
Jupiter Sparks: Childrens Book by a new Irish Author

As I’ve said previously I know quite a few writers who are working on novels. One of those has just released their first novel on the kindle. “Jupiter Sparks” is the story of, well, Jupiter Sparks, a detective sent in search of a special code and of Joey and Cherry who end up being central…

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Glenties and The Gathering of Leprechauns 2013
Glenties and The Gathering of Leprechauns 2013

Some of you may already know this some may not but I am from an absolutely fantastic and picturesque village of Glenties in Co. Donegal in the North West of Ireland. It is a truly beautiful place with incredibly friendly and hospitable people. Leprechaun World Record Attempt With the Gathering going on in 2013, they…

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Halley Suitt is writing a book…
Halley Suitt is writing a book…

I know lots of writers and lots of people who want to be writers. I know several people working on novels right now, some are published authors and some are talented beginners. Whether the end product is great or not I think it’s at least a worthy exercise on the part of the individual. And…

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No Silicon Valley in Ireland… Basic policy is wrong to create a hub here.

The talk of having a Smart Economy or a “Silicon Valley” in Ireland is reaching fever pitch as the government tries to talk up recovery in hope of winning support for some of it’s programs. (Programs that will be massively damaging to the economy in my opinion.) So I was delighted to see an entrepreneur…

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