Things will be changing around here
I know I don't post as often as I should on this blog but perhaps that just as well as this domain will be the home of "Anton Mannering - A Digital Agency" as of next week. We were delighted…
Simple and Easy
Repost from March 2012... Great ideas, great marketing and even greats music is usually (not always) simple. Beautifully magnificently, awesomely simple. There is a habit, in our lazy use of language, of confusing the idea of simple with the idea…
Viral Marketing is ok, if you know what it is…
There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged…
All Marketing is Digital Marketing
Originally posted on LinkedIn John Wanamaker would have loved the 21st century. He would have especially loved the transfer to Digital that seems to be so difficult for so many businesses and agencies, some of whom still actively reject digital…
Maslow’s Hammer and (online) marketing
"I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." - Abraham Maslow, 1966 Many who have mastered a particular marketing discipline, either recently or over time,…
Why do people buy?
Originally posted to Linkedin I know that people have a lot of complicated metrics and pyramids and explanations for these things, but the truth is there are actually very few factors at play in why people buy anything. Here's a…
Jupiter Sparks: Childrens Book by a new Irish Author
As I've said previously I know quite a few writers who are working on novels. One of those has just released their first novel on the kindle. "Jupiter Sparks" is the story of, well, Jupiter Sparks, a detective sent in…
Glenties and The Gathering of Leprechauns 2013
Some of you may already know this some may not but I am from an absolutely fantastic and picturesque village of Glenties in Co. Donegal in the North West of Ireland. It is a truly beautiful place with incredibly friendly…
Halley Suitt is writing a book…
I know lots of writers and lots of people who want to be writers. I know several people working on novels right now, some are published authors and some are talented beginners. Whether the end product is great or not…
No Silicon Valley in Ireland… Basic policy is wrong to create a hub here.
The talk of having a Smart Economy or a "Silicon Valley" in Ireland is reaching fever pitch as the government tries to talk up recovery in hope of winning support for some of it's programs. (Programs that will be massively…