Do we need plumbers that Blog? – CITA Presentation
This is a presentation i gave recently to the Construction IT Alliance about networking for business and how technology can support networking efforts and help generate referrals. Interesting that while the crowd were mostly traditional building businesses they were very open to ideas around technologies that might help them.
Not so comfortable about the idea of publishing on the web. To counter those objections I proposed that they had expertise that they could show online which could actually make a customer feel more comfortable about picking up the phone and calling them. It effectively acts as a frame of reference for the customer. Which helps engender trust. (Something Chris Brogan talks about a lot)
What do you think? Is there a place for plumbers who blog? What’s the ROI? When you look for a plumber online do you just want to know his number to call him or do you want more?
