“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow, 1966 Many who have mastered a particular marketing discipline, either recently or over time, develop a tendency to see everything through the lens of that discipline. This is something…
Originally posted to Linkedin I know that people have a lot of complicated metrics and pyramids and explanations for these things, but the truth is there are actually very few factors at play in why people buy anything. Here’s a list of the reasons. Perception of difference from competing solutions Perception of value relative to competing…