Yearly Archives: 2015

All Marketing is Digital Marketing
All Marketing is Digital Marketing

Originally posted on LinkedIn John Wanamaker would have loved the 21st century. He would have especially loved the transfer to Digital that seems to be so difficult for so many businesses and agencies, some of whom still actively reject digital methodologies internally even when they claim to be digital agencies. Sounds nuts right? But the…

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Maslow’s Hammer and (online) marketing
Maslow’s Hammer and (online) marketing

  “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow, 1966 Many who have mastered a particular marketing discipline, either recently or over time, develop a tendency to see everything through the lens of that discipline. This is something…

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Why do people buy?
Why do people buy?

Originally posted to Linkedin I know that people have a lot of complicated metrics and pyramids and explanations for these things, but the truth is there are actually very few factors at play in why people buy anything. Here’s a list of the reasons. Perception of difference from competing solutions Perception of value relative to competing…

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